Whether you’re a professional marketer or a business owner looking to do your own online marketing, you need certain traits in order to be successful. While some of these traits are inborn — meaning you either have them or you don’t — most can be learned and honed over time.   Following are 10 of these essential Read More

SEO can sound daunting to newbies, but in actual fact optimizing your site is principally a matter of common sense: it is purely making your product or service as easy as possible to find on your site. As we all spend a lot of time both looking for sites and navigating through those, we all Read More

Online marketing. Content marketing. Inbound marketing. Native advertising. Sponsored content. There’s a lot of buzzwords being tossed about these days when it come to making it easier for people to find your brand online. Most of these buzzwords front for practical and effective strategies any intelligent brand should employ. But let’s not forget about the Read More

E-commerce and the online digital world are forever evolving. After years of transition from the emphasis of offline to online slowly convincing the non-believers, e-commerce businesses and their low cost business plans have been proven to be a winning formula for many start-ups. This has been down to the low costs involved with running a Read More

Everybody likes approval – especially marketers — so we take particular pride when someone shares our content. We get some business benefits out of it too, of course. And while metrics like conversion rates usually help small business revenues more than social shares, many marketers are still focusing on the shares. It’s our favorite way to tell Read More